Newcomer Jaira Burns releases a Alexandra Gavillet directed visual for her new single “Burn Slow.” The song is produced by Ryghteous Ryan (Ariana Grande/Wiz Khalifa) and Chizzy (Jennifer Lopez/Chris Brown). “Burn Slow” is Jaira Burns’ new metaphoric melody, juxtaposing the slow and steady beginnings of a romance and the easy burn of a late-night smoke.
Born and raised in a small, rural town outside of Pittsburgh, Jaira describes her own musical sound as “dark, pop, gypsy, urban.” Her current single “Ugly” was handpicked by Olivier Rousteing as the musical backdrop for the Beats/Balmain ad campaign which features Kylie Jenner. The dancehall-influenced single, produced by Canadian hitmakers Cirkut and Billboard, peaked at #13 on Spotify’s US Viral 50 and #20 on Global Viral 50. The track was placed in “Best Music Of The Month” at Amazon Music Unlimited and also premiered on Apple Music’s “Best Of The Week” playlist.