M&M’S® Milk Chocolate Candies are the people’s chocolate. Since March 3, 1941, it is the fans who have made M&M’S the most popular chocolate candies on earth. To celebrate their anniversary, M&M’S is bringing the celebration to their fans – all year long.
“For 75 years, our fans have made M&M’S the iconic and beloved chocolate brand it is today,” said Berta de Pablos-Barbier, Vice President, Marketing, Mars Chocolate North America. “We aren’t satisfied with solely looking back on our history as America’s favorite chocolate candies. We are looking to the next 75 years of innovation and transformation to engage, entice and excite consumers of today and tomorrow.”
This epic, year-long bash puts a modern twist on an iconic classic, with a focus on continuing to build brand awareness among millennial and Generation Z consumers. The celebration will kick-off with the release of “Candyman,” a modern remake of Sammy Davis Jr.’s The Candy Man song (1972) featuring multi-platinum, Grammy® award winning artist Zedd and Grammy® nominated musician and songwriter Aloe Blacc in partnership with M&M’S.