The best marketing ideas are wholly original. They change the game and chart new territory for the business responsible and their entire industry too!
The bar has already been raised incredibly high in this regard. There’s always a sense of judgement around advertisements, especially during the annual Christmas offerings on television. If anything you produce is uninspired or fails to compel an audience, it can also create reputational hits and hurt the bottom-line sales figures.
So, panic will understandably settle in when you run out of marketing ideas. But you mustn’t fret for long! If you and your colleagues feel backed into this particular corner, here’s what to do.
Approach Consultants
Great consultants can be game-changers. They set fair terms for their advice and have your company’s core interests at heart.
Whether you need help with radio advertising, digital advertising, or other related concerns, Monster Digital Audio will have your back. Their consultation is completely free, and they have the experience and knowledge necessary to help your content reach a wider audience. Sign up for their consultation, and an agent of theirs will be in touch.
You can break new ground with this guidance, too. For example, they can instruct you on matters concerning Spotify advertising, a platform that firms are increasingly branching out to by marketing their firms on others’ podcasts. Sometimes, all you need is a fresh perspective on matters, and it’s doubly as helpful if that perspective comes from an expert on all things marketing.
Create Authenticity
Others can offer great ideas, but inspired marketing solutions can also come from within. Such can be the case if you draw on your own experiences, paying heed to them more.
You must have a lot of knowledge and confidence to run a business. What led you to the creation of it? Which events compelled you to create a product or service precisely the way you did? Do you feel you’ve ticked every box on your list of achievements so far?
Authenticity and genuine intentions can often separate an original advert from a generic one. Celebrate what’s unique about your entrepreneurial journey and your business. Delve deep into your career history, and there will often be a story of relevance worth translating to your marketing campaigns. The past informs the future!
Browse Analytics
Often, the path to success is already partially laid before you. Browsing the analytics of existing marketing initiatives and campaigns can prove that to you, potentially inspiring you for the road ahead!
There are many things you can look at here. They include likes, comments and shares, which are often ratioed against overall viewer counts. What’s your audience talking about? Which pieces of content did they respond to positively, and what are they hoping to see in future?
You can also browse useful tools like Google analytics. These systems can enable you to assess which marketing campaigns generate the most conversions or successfully redirect people to your web domain.
Equipped with all of this data, you can read which of your existing marketing ideas are generating traction and build upon them. Even the most unsuspecting businesses can go viral if they’re smart (and perhaps a bit lucky). Review all of this data to refine your content offerings.
