Creating great content takes time, research, and effort—so why only use it once? Repurposing content is a smart, strategic way to stretch a single idea across multiple platforms, formats, and audiences. It not only maximises your ROI but also reinforces your message through repetition and accessibility. Whether you’re a solo operator or managing marketing for a lawyer, repurposing allows you to build visibility without constantly reinventing the wheel.
Here’s how to turn one content idea into 10 high-value pieces across different channels.
Start with a Strong Core Asset
Everything begins with one piece of “pillar content”—something in-depth, insightful, and valuable to your audience. This could be a blog post, podcast episode, webinar, or long-form video. Make sure it covers a topic that aligns with your brand’s core expertise and can be broken down further.
Turn Blog Posts into Social Media Carousels
Key stats, bullet-point takeaways, or step-by-step guides from your original content can be transformed into engaging social media carousels. These visuals are perfect for platforms like LinkedIn or Instagram, drawing attention while delivering snackable information.
Create Short Video Snippets
If your original content was a webinar or long-form video, chop it into bite-sized clips. Share short, impactful snippets on TikTok, Instagram Reels, or YouTube Shorts. Each clip can tackle a micro-topic, making your content more discoverable and digestible.
Design an Infographic
Audiences love visuals—especially when they make complex ideas easier to understand. Use tools like Canva or Piktochart to design an infographic from your original post. Infographics work well for Pinterest, LinkedIn, and blog embeds.
Write an Email Newsletter
Highlight the key idea from your original content and spin it into a succinct email. Provide value upfront, then link readers back to the full blog or resource. It’s a great way to stay connected with your audience while driving traffic to your website.
Launch a Podcast Episode
Take the core idea and explore it in a new format. Bring in a guest for a conversation or record a solo breakdown of the topic. Podcasts reach audiences who prefer to consume content on the go, especially professionals in busy industries like law or finance.
Develop a Slide Deck or Presentation
Perfect for in-person pitches or LinkedIn SlideShares, transforming your content into a professional slide deck allows you to repurpose your idea in a more educational format. It’s especially useful if you’re providing marketing for a lawyer or another B2B audience that values concise, visual storytelling.
Write a Follow-Up Post or Q&A
Look at the comments, questions, or feedback you’ve received on your original content. Use them to craft a follow-up blog post or a Q&A format that dives deeper. Not only does this boost SEO, but it shows responsiveness to your audience’s interests.
Create Downloadable Resources
Turn your original piece into a checklist, worksheet, or template. Gated downloads are perfect for lead generation and give your audience something tangible to take away and use.
Refresh and Repost
Finally, don’t forget that time is on your side. Reposting updated versions of your content—perhaps with new statistics or examples—can breathe fresh life into older ideas. Share it with a different hook or headline to appeal to new segments of your audience.
Repurposing content isn’t about being repetitive—it’s about being resourceful
With a clear strategy, you can take one solid idea and stretch it across multiple touchpoints, reaching your audience in new and meaningful ways. Whether you’re building brand authority, improving SEO, or refining your overall marketing strategy, repurposed content ensures your best ideas work harder for you—again and again.