Connect Your WooCommerce Account to Meta

Connect Your WooCommerce Account to Meta

It’s not just Google and YouTube. With 1.56 billion people using it every day and 31% of the world’s population using it at least once a month, Facebook has a huge number of users.

Clients and money don’t matter. Facebook has a global reach that no shop, no matter how many people use it or how much money it makes, can match.

Why not try to reach out to a small group of Facebook users? By advertising your retail business on Facebook, you might be able to make more money. Facebook has a lot of people who might be interested in your business.

And if you are using WooCommerce, you are as lucky as other users who can connect their woo commerce with the Meta.

How does it work?

The first step was to do “Facebook monitoring.” With this simple yet effective plug-in, you can provide Facebook Business Manager access to your product catalog and keep track of client information. Then you may establish a Facebook store by adding goods, creating a catalog, and creating a catalog. It’s not as difficult as it appears.

Using WooCommerce in conjunction with Facebook will make it easy for consumers to purchase items. Facebook Business Manager, which automates the process, making using the site easier and more enjoyable. The reason for this is that both your e-commerce site and your Facebook profile are selling points.

There are several advantages to connecting a WooCommerce business to Facebook (beyond adding a new revenue channel).

You might be able to take advantage of Facebook’s large user base. Even if only a tiny proportion of Facebook’s overall users become clients, this might have a significant influence on the company’s revenue.

Connecting with your customers on Facebook might be beneficial. It’s generally used to meet new people. Connecting your internet company to Facebook will benefit both you and your clients.

Businesses might greatly profit from Facebook’s capacity to gather vital information on its users. You now have a wealth of information on your clients.

Connect Your Woocommerce with Meta

Here are the steps which you could take to link your WooCommerce with Facebook.

Step 1 – Install the Facebook Pixel

The Facebook pixel is the most often used tracking pixel.

The Facebook pixel is quite simple to set up. It saves you time by generating a WordPress plug-in particularly for your Facebook pixel since it produces one for you.

To begin, you must first create a Facebook account called “Business Manager.” The link will take you to a page where you may integrate your Facebook and Google accounts.

When you’re on the Facebook Business Manager dashboard, select “Connect an account.”

Following that, a “Connect Account” button will appear in the top or bottom right-hand corner (yes, it appears twice).

With WooCommerce’s Facebook connection, you may establish a tracking pixel for Facebook, a product catalog, or both. You may also combine the two.

Following that, you have the option of choosing Pixel & Website Events or a catalog of things. To proceed, select one or both options and then click Next.

The Facebook Business Manager tracking pixel is pre-installed on the site. To begin, if you do not already have tracking pixels, make them as soon as possible.

After that, you must choose a Facebook pixel from the list. You will only have one option since an advertising account can only have one Facebook pixel. Then press the “Next” button.

You will need create Pixel for your Facebook Business Account.

Go to Business Settings through Facebook Business Manager Account.

Select your business and click Data Sources.

Choose Pixels and Click + Add button.

Name the pixel, add the website URL that you want to track, then proceed with clicking Create.

Step 2 – Choosing Advanced Matching

Advanced Matching is a feature that helps to ensure that each user’s interactions with your brand are not recorded as separate interactions with multiple users. Ensure that this feature is constantly turned on.

The sophisticated audience matching option will show once you pick your tracking pixel from the drop-down box. As a courtesy, we recommend that you leave advanced audience matching turned on by default. When you’re finished, click the Continue button to continue.

Step 3 – Installing the Plugin

Facebook for WooCommerce is a WordPress plugin that makes the Facebook pixel even more powerful. The plugin has your Facebook pixel in it.

In order to do this, you need to download the Facebook pixel extension and put it on your WordPress site as a plugin called Facebook for WooCommerce. Furthermore, Facebook Business Manager walks you through the process of setting up your account.

The Plugins tab in the sidebar of WordPress is where you can manage and install plugins.

WordPress has a sidebar with plugins. You can click on one of them.

Take a look at the file that you saved in the Facebook Business Manager app.

When asked, choose the plugin you downloaded from Facebook Business Manager and click Upload. Soon as possible, get it set up.

Following the installation, Facebook Business Manager will check to see if the WordPress plugin is connected and working. This is how it works:

When you go back to Facebook Business Manager, it will check to see if you can link the WordPress plugin to your business account again. If it isn’t already, go to the WordPress Plugins tab and turn it on. When Facebook Business Manager says that the account is “Active,” keep going.

It’s important to check your site after you add WooCommerce to make sure that the Facebook pixel can track interactions with the site.

This means that the Facebook pixel has been set up on your WooCommerce store. Facebook and WooCommerce can now be linked together.


Because Facebook Firm Manager integrates items from an e-commerce site into Facebook, you may use product groups to arrange your catalog. You have more control over what products appear in your shop and when they appear when you use product sets.

Using product sets, you may target your advertising to only those customers who are interested in what you have to say.

It is possible to launch a business on both Facebook and Instagram because Instagram is owned by Facebook. It’s also possible to develop a presence on each of these platforms. In this video, we’ll walk you through the steps of creating an Instagram store, but the technique is the same.

To start a business, you’ll need a physical address, a business email, and a few other things.