Norwegian synth-rock mainstays DATAROCK are back with a new track in 2021. Following up on October 2020’s “Tick Tock”, the red-tracksuited quartet are dropping the riotous single “Video Store” today.
Recorded in the band’s home town of Bergen, produced by the legendary Grammy-award-winning Steve Dub (Chemical Brothers, New Order, Leftfield, Underworld) and mastered by Mike Marsh (Björk, Massive Attack, Depeche Mode), “Video Store” is classic DATAROCK: an irresistible motorik beat, blasts of synths copped straight from the 80s and dominant, sloganeering vocals.
The track pulls from the 1980s as much as the 21st century, with singer Fredrik Saroea name-checking MTV, VCRs, Netflix, HBO, Zoom and, of course, the video store.
As playfully serious / seriously playful as usual, DATAROCK are still delivering addictive rock music. “Video Store” shows they’re as good as they’ve ever been.