TikTok is constantly changing the way average users interact with the social media platforms, we are all witness to how TikTok has heavily influenced the music industry.
Music is a key factor of TikTok’s success and many songs became famous or popular again because they went viral thanks to some of the most famous influencers on TikTok, many hit songs that have experienced a revival and one of the most clear examples is the case of Fleetwood Mac’s Dreams.
The song released in 1977 was never so popular like it is now, since Nathan Apodaca, aka 420doggface208 on TikTok, filmed himself skateboarding down a highway drinking cranberry juice, mouthing the Stevie Nicks song lyrics to Dreams,he clip quickly became viral, reaching 23m views, the album that features Dreams, returned to the US Top 40 for the first time since 2013, reaching No 27.
The viral song Old Town Road is the most classic example of the TikTok-ability of a song, it’s only 1:53, it also shows how the artists are adapting their beats and lyrics to this platform in hope of getting the attentions of the users, especially the most followed one that potentially can establish completely new viral trends.
Impossible do not mention the case of Jason Derulo, the american singer used TikTok to revamp his career and he had amazing results, in one of Jason Derulo’s recent viral TikTok, the pop star attempts to eat a piece of corn on a rotating power drill, then he turns on the drill and begins chomping down before crying out in pain. When he opens his mouth, his front teeth appear to be chipped.
The video, which has been viewed nearly 24 million times, is considered to be one of the most famous influencers on the app and definitely no one saw it coming. His song “Savage Love” got popular on TikTok and it has been added on TikTok videos more than 20 million times.
We can then say that any artist uploading his music on TikTok can help increase its popularity, a consistent part of the most recent top hits is owed to the app because its
algorithm is different from any other social platform, it works to always keep users up to date on the latest trends, artists gain success from the app because the users are repeatedly being exposed to the same music when a trend goes viral. The users will eventually search the name of the song. Songs that inspire people to create unique videos often start to appear at the top of the trends.
We can all agree that TikTok is not only changing the music industry but also the way that artists are strategizing and marketing their brands. Anyone who is pursuing music or a career related to it should learn as much as they can about TikTok to benefit from its exposure power. “This is another key factor that the US should consider before banning the most downloaded app of 2020” says Manuel Marinari, CEO of Sway Society Digital Marketing. The world of music is always changing but it seems that TikTok is definitely influencing the latest trends.