Immersive, instantaneous, personal and even individual, entertainment is being reinvented today to offer people experiences that were unimaginable until recently. They can be related to sport, culture, travel or even video games.
The mobile, springboard of entertainment
The way American people consume entertainment is evolving day by day, based on an exponential growth of digital technology and what it can offer them personally. Forget the program watched in prime time in the evening, the cinema on Wednesday afternoon or even on Sundays to trample on sports exhibitions. Prime time shows lose value as consumers take advantage of the rich variety of emerging solutions that allow everyone to enjoy entertainment as quickly as they want, on demand and wherever they are.
Immersion, the ultimate in entertainment?
Mobile is not the only broadcasting venue to have had to adapt to the massive developments in entertainment. Televisions, e-readers or even the various consoles see their borders diminish or even converge with other technologies, such as virtual and augmented reality. The objective is clear: to take the consumer out of the traditional framework to immerse him in an attractive virtual universe. There the senses such as touch, smell and hearing are reproduced almost identically.
All aspects of entertainment are affected by these developments. If many companies are trying to get into the virtual reality niche today, it is partly because market forecasts are optimistic, with analysts estimating the number of headsets sold at 64.8 million in 2020. Augmented reality is not to be outdone. You can view excellent cable television and high-speed internet packages here.
From hyper-personalization to individualization
Virtual or augmented reality is far from being the most striking innovation in the entertainment market today. Personalization has been anchored, for several years now, in the daily lives of consumers offering tailor-made experiences in correlation with their expectations.
This logic is also carried out in certain museums, which are now full of sensors in order to collect behavioral data from individual visitors in order to provide them, in real time, with information considered to be the most appropriate.
Things could go even further. The computing power of algorithms, coupled with the development of new technologies, could allow us to enter into a new era of content curating done in real time. The data collected from your phone, your TV and perhaps even your connected fridge will monitor, learn and predict your behavior, causing artificial intelligence to adapt your daily entertainment sources in real time.
Many experiences lead men to consume entertainment in a more individualized way. Everyone listens to the music that suits him, according to his mood and his needs, watches videos likely to amuse or touch him and plays games whose challenge thrills. Whether it is algorithms or augmented reality technologies, these innovations today tend to enclose the consumer in a world of restricted and ultra-personalized entertainment, leaving him less opportunity to share his experiences live with his family or friends.
The majority of entertainment players have adapted to the dynamics operating today in their market. This includes traditional business models coexisting with new emerging business models to offer them several scenarios and development opportunities.
