The music industry is highly competitive, which is the reason why it’s so hard to break through. Some of the biggest artists are competing for people’s attention. The point is that if you don’t do something extraordinary, you risk getting left behind. Maybe you’ve got a music band. You and the other members practice every other weekend. Why? Because you’re sick and tired of playing gigs that don’t pay too much. You’re finding it hard to make ends meet, not to mention that you would like to make a name for yourself. As mentioned earlier, promoting a music band can be tricky these days. Yes, but it’s not impossible. Keep on reading to find out what you need to do.
1. Tour all year long
On tour, you have the opportunity to see how much your music impacts people. You enjoy the appreciation of your fans and you’re inspired to come up with better music. The only problem is that hitting the roads is anything but cheap. You must dig deep into your pockets if you want to give a series of concerts. Expensive as it may be, there are ways to fund this endeavour. Why don’t you start a crowdfunding campaign? Sites of this kind have grown significantly in importance, so it’s a lot easier to find a sponsor. The likelihood is that you’ve got many fans out there who are willing to help you out.
Getting back on topic, you have to tour, tour, and tour some more. Going on tour gives you the chance of getting known by the industry. If you and the other members are serious about a music career, do your best to impress people live. Forget all about small pubs and clubs. It’s time to find new audiences. While this may seem unachievable in this new industry, it’s not beyond the bounds of possibility. In the digital age, people listen to music in different ways, but that doesn’t mean that they don’t enjoy a live concert. Keep that in mind.
2. Make effective use of social media
Social media is the best place to build profitable relationships. Musicians have succeeded in massing real fan communities. If they can do it, so can you. There are billions of people on Twitter, Facebook, and Instagram, so what are you waiting for? You should be online. If you want to promote your songs or maybe win some high paying gigs, this is the place to be. Include a bio link in your profile and make sure that the info you include is accurate and up-to-date.
Here are some tips to keep in mind when it comes down to social media marketing:
- Post regularly
- Share engaging content (photos of your music gear, DJ equipment, shows you’ve played, even favourite moments of your life)
- Use a personal tone and show the real you
The great thing about social media is that there are no limits. You can do anything to get exposure for your work. Invite people to like your artist page. Try to focus your attention on Instagram. At present, the social media networking site has 1 billion active users. In addition to having an impressive number of users, Instagram is visual. Whenever you need to send a complex message, express your thoughts through images. A good photo is like a great song. To be more precise, you have one key element and everything else is for support. Take great photos and you’ll get great results.
3. Play for an important cause
If you really want people to notice your music band, give back to the community. Okay, you’re not rich, but you can help raise money for charity. Decide on a cause that’s important for you and convince the members of the band to get involved. Christmas is coming up, so think about doing something. You could, for instance, play for those who aren’t as fortunate as you are. You’ll help raise funds and kick the start of the Christmas season. Everyone will enjoy the concerts, including youngsters and old people. It’s the best time of the year to perform.
A lot of work goes into organising a charitable concert. Maybe you can lend a helping hand. For instance, volunteer and decorate with Christmas hanging decorations. The Christmas tree is an essential part off Christmas. It makes kids happy and brings a smile on adults’ faces. If there’s anyway you can help, don’t shy away from undertaking hard work. Anyway, the charity event will significantly benefit from your music. Do your best to make sure that the event is a success. It’s the least you can do.
4. Get in touch with music influencers
Generally speaking, people are influenced by what others think. They’re likely to copy tastes in music. The point is that if you’d like to get the name of your band out there, reach out to music influencers and see if they can help you. If your followers aren’t listening to your advice, then maybe they will listen to what influencers have to say. Don’t be reluctant to work with such people because the benefits of doing so can be outstanding.
You can finally leverage the audience that you’re interested in. When you partner with an influencer, you can capitalise on their loyal fan base. What happens is that you bridge the gap between you and your target audience. Find someone willing to represent your band. Music influences activate on many social media platforms including YouTube, Instagram, and Facebook. You’ve got nothing to lose anyway. On the contrary, you’ll get your band noticed by numerous people.
To sum up, it’s difficult to get your band noticed nowadays. When starting out, you have to take drastic measures to make things happen. Promote your music on social media, sing for a charity event, and even team up with influencers. Your marketing efforts won’t be ignored. You can be sure of that. And the best part? You don’t have to wait forever.