SHI 360 “NO WAY”New Video Out Now

Immensely talented, multilingual Canadian rapper and Jewish rap ambassador, SHI 360 easily stands out in the crowded hip hop market.

After dropping back-to-back freestyles every Friday of 2018, the Canadian rapper just dropped his long-awaited album, _Elevate_. It was produced by critically-acclaimed Turkish rapper and producer Sagopa Kajmer. Sagopa’s hard-hitting East Coast boom-bap drums and middle eastern melodies perfectly complement SHI’s bold and eloquent flow. Rich in banging beats and soulful samples, _Elevate_ is an exceptional example of the recent renaissance of classic hip hop. Whether you’re an old-school hip-hop head or just down with quality rap music, this new SHI 360 album is a banger.

Following up on “Only Got One,” the single he dropped earlier this month, SHI 360’s latest offering, “NO WAY,” is a fire hot, full color track that features unique Middle Eastern rhythms. It’s a look into how he brings North African culture to a worldwide Hip Hop audience. Speaking on the song, SHI says, “I wanted to give people an inside look at the beautiful traditions, foods, and clothing in North African culture and how it is a big part of my life.” SHI 360 has our full attention; we suggest you tune in too.