Stereogum called Ought’s third record and Merge debut Room Inside the World “a rewarding new chapter… the album finds the band going in exciting new directions.” Today, Ought are sharing the cinematic music video for “Desire” ahead of their busy week at SXSW.
From director Heather Rappard:
“Desire” as a song has a real triumphant quality and masculine energy; I wanted to take this and subvert it and create a video that focused more on internal desire. Something that was important to me was that the video feel cathartic and positive; I’ve seen a lot of videos that take on ideas around gender that have characters being assaulted, or just exoticized. I wanted this character to have a full life but be most empowered, happiest, and at peace with himself when he’s on stage at the end.