Siloing refers to building a themed website whereby content is organized based on its targeted keywords. Creating a website silo could help boost SEO performance as it helps search engines to understand what your website is all about, which increases the chance of the site getting acknowledgement and promotion based on the relevancy of its target keywords. Therefore, to build a website silo you need to group information according to relatedness and similarity. Here are a few steps you could follow that will help you create a website silo and improve SEO.
Organizing Website Content
Of course you need a home page, and this is where the structuring of the page should begin. Content on the homepage should be based on the niche or industry and should help to link to other categories on the site that help to give more information about what the site does. It is also ideal for every website to have a blog, which should not only help to drive traffic, but also aid the construction of the silo. While setting up the blog, you should use either a subdomain or sub folder – example: yoursite.com/blog or blog.yoursite.com.
SILO Pages – Subtopics
In addition to having a blog section, the site should also feature other silo pages. These include sub topics that help to group content in directories, and you could dedicate each group to a single category. For example, you can set up different groups for different information as follows:
/services/
/help-desk/
/our-team/
Add Category Pages
You don’t end your journey of building a website silo at the sub topics section. You can go further and build sub categories that help to offer supporting information to the categories. In a category where you talk about search marketing, you can expound in different sub categories that address various issues including SEO, Tips, web design, and techniques.
Supporting Pages
At this level, the pages serve as a way to add more details that search engines can use to evaluate the purpose of your site. It helps to show how detailed your site is, and one benefit is that you can easily rank for long tailed keywords. Example, /services/seo/seo-tips.
While this is easy to implement if you have some basic skills in SEO, some people might find it baffling and therefore not possible to implement. You should not worry about that as there are many people you could hire to help you including Qamar Zaman SEO Expert, who understands SEO and site structuring principles that could help you rank better.
Link SILO
Search engine algorithms crawl your site using links and when you generate links you technically help to add trust, ranking power, and authority. There are few benefits you get when you link between your silo categories and content files:
You can enjoy ranking signals that rely on anchor text
Allows you to distribute link juice across more pages
Search engines are able to crawl more pages on the site
Building a website silo is an essential SEO exercise that will help to establish your site as an authority and earn the trust of search engines. Silos give a site structure that makes it easy for the search engine spiders to crawl.
