In this digital age with social media and the internet, everyone can have a platform. Fame is a lot more accessible in 2017 than it was in 1991. With that being said, everyone can have a platform. Therefore, it can be very hard to stand out from the crowd and the noise. Fortunately, as long as you create a strategic plan and become intentional about your marketing process, you can promote your band and gain lots of popularity.
1. Decide Who Your Audience Is
Get clear on who your target audience is. It’s nice to assume that everyone will love your music, but that’s also unrealistic. If your band plays soft rock, jazz or country music, you all need to find a specific genre to identify with. Consider what your die-hard fan might look like and where they’d listen to your music. Once you gain clarity on this, it’ll be easier to find your fan base.
2. Create a Plan for Social Media
Now, it’s time to create accounts on the major social media platforms such as Instagram, Twitter, FaceBook and YouTube. Many bands are also on musical platforms like Soundcloud. Do some research to figure out which hashtags are the best to use. Find influencers who can promote your music on social media and help you gain followers. Don’t be afraid to invest in Facebook ads and other paid marketing strategies as they will help to expedite the process.
3. Engage with People Offline
As a band, it’s very important to get in front of your audience and perform. Considering hiring a publicist and a manager to help the band get gigs. The more gigs you play, the more people will be able to hear the music and experience the band. After the band performance, make sure to encourage everyone to follow via the various social media handles and keep in touch. Once you engage face-to-face with people, it leaves a lasting impression. Always be gracious and kind to your developing fan base. After all, these are the same people that’ll probably buy the band’s albums.
4. Become Consistent
Always remain consistent with showing up on social media multiple times a day. It’s also wise to be consistent with booking different places to perform. Even if the gigs aren’t paid, try to still get your sound in front of different people. Consider traveling to music festivals and concerts to network and perform. To take the whole band, make sure to use a reputable travel service, like Silverhawk Aviation. When you’re dealing with travel with expensive equipment and instruments, it’s best to leave it in the hands of the professionals.
These points are simply a start to the marketing component of fame. However, when they’re executed at high levels on a consistent basis, success and fame are inevitable byproducts.
