Gnarly Records is proud to present the single and music video for SideStreet KED’s latest offering, “Uncool”. Building on a tradition of excellence the world has come to expect from Atlanta’s Grammy award winning Dungeon Family, SideStreet KED expands on the hip hop collective’s dynamic legacy with “Uncool”. The single is produced by Organized Noize and Gnarly Records founder, Brian Smith. Organized Noize is responsible for numerous hits with Outkast, Goodie Mob, and TLC.[youtube B3gHsjHbd-Y nolink]
The video follows the Carson, CA native through the side streets of San Francisco, CA with noted director James Wade. Wade has crafted stunning visuals for the likes of 2Pac’s Outlawz, Dead Prez, DMX, and more. The video was shot by Brian Parks for The Hydrilla.