ASHER ROTH SIGNS TO DEF JAM

Philadelphia-based rapper Asher Roth has announced that his sophomore album will drop on the legendary Def Jam Recordings in March of 2012. The follow-up to his critically acclaimed 2008 debut album Asleep In The Bread Aisle, Roth’s first Def Jam offering promises to be a significant step for the young star. “Def Jam is a great place to call home,” said Roth. “I’m excited to get back to the basics with good, honest music.”

While working on his Def Jam debut, Asher has kept his rabid fan-base satiated with a flood of new material online, including a lauded mixtape, 2010’s Seared Fois Gras With Quince And Cranberry, The Rawth EP- a free album with producer Nottz, plus countless singles, guest verses, and videos. Now, Roth prepares to leap back into the spotlight.”The Def Jam brand stands for quality, creativity, and authenticity,” said Steve Bartels, Island Def Jam President and COO. “We believe Asher Roth delivers all this and more. He’s a great fit for us and we look forward to delivering Asher’s special brand of great hip-hop music as only Def Jam can.” SRC Records CEO, Steve Rifkind, agrees. “Partnering up with Def Jam on Asher’s album is a great opportunity for all parties involved,” said Rifkind.

His most recent project is the Pabst & Jazz Sessions, a collection of tracks by Asher, The Cool Kids’ Chuck Inglish, and production duo Blended Babies. The sessions collection will go on sale at iTunes December 20th with Asher’s proceeds going to The Philadelphia Hunger Coalition. For more on The Philadelphia Hunger Coalition: http://www.hungercoalition.org

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