The keys of the piano provide a powerful melody as we enter the opening bars of “Helicopter,” the new single from buzz-worthy singer/songwriter Taylor Jules. This introductory drawl dispenses an emotiveness that is not all that different from what our singer will offer with her lyricism, but it’s all the more divine when we hear it from an awesomely crisp instrument as we do here. There’s a ghostly feeling following the keys wherever they go, often only suggested by the symbolic slothfulness of the rhythm. There isn’t a large groove to be grappled with in “Helicopter,” nor do we find a trap beat that has been reshaped for the needs of a pop singer who wants to sound in touch with other elements of her influence tree.
There is only Taylor Jules, her stylish piano, the bassline, and a riptide undertow from the drums that will leave us feeling quite engaged by the time the song has reached its stoic conclusion. Producer Josh Fields put a lot of emphasis on the lead vocal which makes this single a bit more evocative and transcendent of traditional indie pop songs. Jules, who is very open with her thoughts in every corner of these lyrics. “Helicopter” might be Taylor Jules at her most cerebral, and it’s definitely among the most emotional and captivating I’ve heard from a player in her scene in the past couple of years.
This feels like only one of many releases that Taylor Jules is going to offer to critical acclaim in the years ahead, and with the confidence she brings into her performance, she takes mammoth strides as an artist in an era that has had a tremendous influx of hesitancy from performers we need to be hearing more of – especially in the indie pop genre. From her west coast home to the other side of the United States, her sound has the potential to catch fire with a lot of listeners who need something equally smart and engaging when it comes to new pop music, and this experimental look she’s working with here just feels like a natural fit for discriminating critics and fans the same.
She’s created a style in this piece that is hers and hers alone, and being that Jules has an undisputable amount of talent that she’s putting to work for her excellently in “Helicopter,” I can’t wait to see and hear what she does with her artistic wit and ambitious perspective next.
David Lee Marshall