Fred Auzenne: 14 Strategies for Overcoming Procrastination in Your Business

There’s no sugarcoating it: procrastination can be a real pain in the neck, especially when it comes to your business.

If you’re putting off important tasks or letting things slide, it can cost you time, money, and clients. But there is hope!

Here are 14 strategies by Fred Auzenne for overcoming procrastination in your business.

1. Get organized and make a plan.

When it comes to tackling your to-do list, the organization is key. Make a list of everything you need to do, then prioritize the items by importance and urgency. Once you have a plan of attack, it will be easier to get started on those daunting tasks.

2. Set smaller goals.

Don’t try to do everything all at once. Breaking down your goals into smaller tasks will make them feel less overwhelming and more manageable.

3. Set a deadline.

If you’re struggling to get started on a task, set a deadline for yourself. Knowing that you have to finish something by a certain time will give you the push you need to get moving.

4. Find an accountability partner.

A great way to overcome procrastination is to find someone who will hold you accountable. Whether it’s a friend, family member, or colleague, having someone to help keep you on track can be extremely helpful.

5. Change your environment.

If you’re struggling to focus in your current workspace, try changing your surroundings. Maybe working from a different room or at a different time of day will help you get in the groove.

6. Take a break.

It’s important to allow yourself time to relax and rejuvenate, especially if you’ve been working hard on a project. When you feel like you’re about to reach your breaking point, taking a quick break to clear your head and recharge your batteries.

7. Set a goal for the day.

Fred Auzenne suggests Instead of trying to do everything at once, try setting a goal for the day. Whether it’s writing 500 words, making three sales calls, or drafting a proposal, having something specific to aim for will help keep you on track.

8. Create a routine.

If you have trouble getting started each day, try creating a routine. Having a set time for each task will help you stay focused and on track.

9. Give yourself a reward.

One of the best motivators is a little bit of bribery. If you finish a task, give yourself a small reward, like taking a break, getting a coffee, or buying yourself a new book.

10. Take care of yourself.

It’s important to remember that you can’t pour from an empty cup. Make sure you’re taking care of yourself physically and mentally in order to be productive and successful. Eating right, exercising, and getting enough sleep are all crucial for maintaining focus and avoiding burnout.

11. Set up systems and automation.

If there are certain tasks that you always struggle to get started on, try setting up systems and automation. There are many tools and apps available that can help make your life easier and help you stay organized.

12. Delegate or outsource.

If there are tasks that you don’t enjoy or that you find difficult to start, delegate them to someone else. There are many people who would be happy to help out, so take advantage of their skills and expertise.

13. Take a step back.

If you feel like you’re struggling with procrastination on a specific task, sometimes it’s helpful to take a step back and approach it from a different angle. Maybe there’s a different way to do it or a different tool that you could use.

14. Find a mentor or coach.

If you’re having trouble overcoming procrastination on your own, finding a mentor or coach can be extremely helpful. Someone who has been there before can guide you and offer advice on how to overcome your struggles.

Procrastination can be a real challenge for business owners, but with these 14 strategies, you’ll be able to overcome it and achieve your goals.


There’s no one-size-fits-all solution to overcoming procrastination, but these 14 strategies can help you get started. Experiment with different techniques and find what works best for you. And remember, taking small steps is still progress. So don’t be too hard on yourself if you’re not able to overcome procrastination overnight. Just keep moving forward and eventually, you’ll reach your goals.