Ahead of its official release on 30th Oct, the Sheffield (UK) based duo Cannon Beach are sharing their lyric video for debut single- ‘Upside Down’.
Combining classic emo themes with a distinctive 80’s synth beat, Cannon Beach have concocted a signature sound in an unexpected way. Coming from the creative minds of producer Daniel Jeffery (Inherit The Stars), and singer Beth Connelly (Crimson Tide), Cannon Beach is an exploration into new territory for the pair, who have worked together in the past on previous projects, but never as a joint venture such as this.
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The two met at Treehouse Studios (Busted, Fightstar, Bullet For My Valentine etc) where Crimson Tide were recording their debut album, produced by Jeffery, and in doing so discovered a shared passion for creating music with real heart. Beth Connelly has been singing since she was young, she was brought up around music and would often sing with her sister. She describes her love of music as a way to deal with pain, heartbreak, and battles with mental health; she notes how creating music on these subjects resonates with so many people struggling with the same issues, and so she takes a somewhat taboo subject and shines a light on it in the hopes of encouraging these much needed discussions to take place. Her goal is to “take the most painful parts of life and use them to create something enlightening”, to show people that they aren’t alone, and hopefully inspire others to create music as a form of catharsis too.