Irish pop newcomer Robert Grace releases the video to his hit single “Fake Fine” via Sony Music Germany/RCA Records. “Fake Fine” was released last month and marked Robert’s first release with Sony Music Germany/RCA Records.
In the video to “Fake Fine”, Robert Grace sarcastically talks about the inner and outer disguises we put on for self-protection. Including real life facemasks, a minimum distance, and the will to once again be yourself. The video is directed by Nathan Barlow.
Robert says, “The idea behind this music video was to shed some more light on mental health. To show in a slightly light hearted way that there really is no quick fix for depression or anxiety. Happiness isn’t easy for everyone (especially at the moment!) and I don’t think enough people realize that!”
“The song is about acting like you’re fine when really you’re not”, Robert says, explaining the story behind “Fake Fine”. “When it’s all just pretending. The situation itself might not even be that bad, but, for some reason, something just isn’t right and you try to find out why that is.” It’s a topic with which the Irish songwriter, musician, and producer from Graignamanagh, Kilkenny perfectly captures the zeitgeist of this day and age. In true Irish storytelling fashion, Grace discusses the somewhat hazy feeling of being beside oneself. Of somehow finding yourself in the wrong movie, which ends up being about yourself, and hiding behind a mask in order to not have to reveal your true feelings. The irony of course being that masks play an especially important role these days – a fact that marvelously aligns with Robert’s clip to “Fake Fine”, in which he moves somewhere between sheer sarcasm, black humor, and the bittersweet hope for a better life. The track entered the Spotify viral charts at #2 in his home country Ireland, #14 on the Shazam charts, and conquered the top 40 Irish airplay charts. And also over here it’s only a matter of time until “Fake Fine” will find its way into the hearts and ears of listeners!
