Today, London-based artist Biig Piig has debuted her brilliant new single “Don’t Turn Around” via Annie Mac’s Hottest Record in The World. Having amassed a broad global following – with fans ranging from Billie Eilish and Clairo to Virgil Abloh and Bella Hadid – Piig has also shared a stunning video for the track, which was directed by BEDROOM (The 1975, Beabadoobee).
“Don’t Turn Around” perfectly captures the culture-colliding talent that is Biig Piig (born Jess Smyth). Blending the core influences across her early work (soulful hip-hop, dance music, soft-focus R&B) into effortless modern pop, it’s all held together via Jess’ instantly-identifiable, bilingual vocals and just as unique life-experiences.
In speaking about the track, Biig Piig says: “‘Don’t Turn Around’ is my post breakup, pre glow up tune; finally getting to confidence through self-love and letting go of toxic relationships. JD Reid [slowthai, Mabel, Kojey Radical] showed me a song he had saved in his sample collection called ‘Love for the Sake of Love’ by Claudja Barry. The energy of that track instantly just made me wanna move so badly. You might have heard the sample before in Montell Jordan’s iconic tune ‘Get It On Tonite,’ but it slaps every time and the feeling Claudja Barry captures is absolutely timeless.”