Acclaimed singer/songwriter Paloma Ford arrives back to new music Friday with the release of her visceral, emotive new single “Nights I Cry.” Adding to the dose of new music, the R&B star complements the co-written [penned with Dazmin] track with an accompanying official music video that exemplifies Paloma’s visionary skillset as creative director. Captured by Edy Perez, the visual sensationally showcases Paloma’s West Coast origins with luminary imagery native to Los Angeles.
“I envisioned the visual for ‘Nights I Cry’ to match the vibe of the song; a song that reflects those nights spent alone with the thoughts of the relationship running through your head” Paloma says.”It’s something you can ride out and smoke to… I had this picture in my head of riding through LA in a drop-top and making it a statement, as well as a vibe. We had to work with a small team and limited resources because of the lockdown, so I’m immensely proud of the final product.”