“Be Bad” is an ode to feminism and inclusivity, something Jackie pushes for daily, given the industry’s diversity problem. In the music video Jackie plays Lilith, and tells the story of creation and the Garden of Eden. The story gives a clear depiction of Jackie’s views of feminism and gender inequality. In the beginning, “god” directs Lilith and Adam on Earth below, and quickly replaces Lilith with Eve, for not being submissive enough, leaving Lilith to feel rejected and lost before reclaiming her inner power. “Be Bad” follows the release of Jackie Cruz’s debut album “Hija de Chavez,” which was inspired by the women who raised Jackie Cruz, and influenced her throughout her life.
With nearly 1 million Spotify plays, Jackie Cruz is an artist that found music through her own life experiences. Orange Is the New Black was a launching pad for her on-screen career, but her first love was always music. After becoming a household name, the award winning actress independently released her first album, Hija de Chavez last year and then went on to developing her own Production Company, Unspoken Film – advocating for more representation of Latina women.