Today, CIFIKA, Seoul’s underground electronic pop sensation, premieres “PIETA” the US lead single from her “PRISM” EP (March 8 via TCK) and launches the biggest US tour by any Korean artist, featuring more than 20 cities, including SXSW, Chicago, NY, LA, Nashville, and Boston. “PIETA“ follows the buzzworthy release of MOMOM her single and video collaboration with indie rock star Hyuk Oh that’s racked up over 700,000 views since its January release.
“This EP and tour is called PRISM because I wanted to be transparent about who I am. Prisms showcase the many different colors of the single light that we see and I wanted that to be the medium for people when they hear my music,” CIFIKA explains. “Once you listen to the entire EP, you will easily figure out the different colors of each track which were created all by myself.”
Intoxicatingly rhythmic, layered and symphonic,“PIETA” is lyrically introspective, and was chosen as the lead single because its melody and beat grab you immediately. “I wrote this song in the saddest season of my life and it basically talks about my hesitance, repeating the life cycle of being free from me, and emptiness after all of my trying.”