“Wow,” the utterly infectious Beck single that’s been streamed more than 20 million times worldwide since its June 2 release and hailed as “an outrageous pop anthem” (ROLLING STONE) with “a kaleidoscopic chorus” (USA TODAY), now has a visual manifestation. With help from the collective of visual artists that heralded the song’s June 2nd arrival, co-directors Beck and Grady Hall have built a mesmerizing “Wow” world: one that alternates between Beck busting his sweetest signature moves and the adventures of surrealist cowboys, sentient floral arrangements and other imagination-stretching imagery. Artist contributors to the “Wow” video are Sam Cannon, Randy Cano, Andy Gregg, David McLeod, John McLaughlin, Jess Rona, and Steve Smith.
The stunning “Wow” clip adds further dimensions to what began in June as the first ever Instagram Explore feature song premiere. Dozens of Instagram artist visuals set to snippets of the new single received a combined 6 million views—plus 1.6 million views on @Instagram/@Music posts. The clips continue to live on the official @beck Instagram and Beck.com.