Today, alt-J premiere the video for “Pusher” – the latest track to be lifted from their critically acclaimed album This Is All Yours. Created by renowned collective Division Paris and directed by Thomas Rhazi, the video focuses on a man trying to speak louder to a uninformed society, addressing both freedom of choice, and love and hate.
The concept was imagined by frontman Joe Newman and director Thomas Rhazi. Thomas says: “The original idea was Joe’s one. It was about a guy breaking his neck in a very poetic way. We spoke about the British Speaker’s Corners – all those men and women in the late 70’s preaching for their own reasons and beliefs. I wanted this film to be very humanist and as deep and simple as it could be.”
The message that alt-J and Thomas have created is both penetrating and thought provoking: “The hero does the most excessive act because he can’t do anything else – shaking up people’s minds in those dark and sad times”, says Thomas.