The video, directed by Camacho of Flawless Visuals, was shot in New London, a grimy, freezing spot where barren streets and a chilling climate lend to the viciousness and energy of the track. “Everything ties into the song,” says Hayze, “because the song’s about how life is hard all the time but you gotta keep it pushing.” With a treatment from Apathy, the video shows the two rappers, despite the generational difference, coming together to represent their shared Connecticut roots. “It’s special just knowing that I have a video with Apathy,” said Hayze. “That’s huge for a kid from a small town.”
