When Dave Matthews Band invited fans to take part in the creation of a video for its latest single, “Mercy,” 14,334 responded, submitting original photos and videos. Those who contributed to the process – echoing and enhancing the song’s call for unity and action – were rewarded with an early look at the resulting clip, directed by James Frost (Radiohead, OK Go), before it premiered yesterday on Vevo. The “Mercy” video can be seen at:
[youtube VT_d2yjkUaY]
