Hey Sugar, Along for the Ride

About the Artist: Hey Sugar are a 4 piece Puck Rock band from Montreal, Canada. This is one band that’s currently out on the Warp Tour making quite a name for themselves regionally and internationally. They have received critical acclaim from many music critics and webzines around the globe thus far in their musical career and are known for their explosive live performances.

Musical Genera: Hard Rock, Rock n’ Roll.

Review: “Along for the Ride” is their latest release and the result though far from a self-indulgent ego trip, rather a moving and elegiac artistic statement from start to finish. This is not your overly predictable Ramon Noodle “Sing-Songy” Nikelback-esque Rock band. Instead this band could even be classed as a 3 genera band: Alternative Rock, Hard Rock and Heavy Full Tilt Rock Blues.   Hey Sugar have way too much precision and clarity to live in the shadows of overly-predictable Indie Rock. Indeed this is clearly evident in songs like “This is so Good” and “In the Beginning” which methodically ups the ante to a very respectable level of catchy musical craftsmanship and addictive hard rocking melody that transcends pigeonholing. The music is also commercially viable with a fresh sound and a jagged edge that holds the attentions span of the listener perfectly. In a nutshell this is Led Zeppelin meets Kid Rock meets AC/DC. The 10 song line-up appeals to many listeners with a wide variety of musical styles — but it packs a powerful punch with a powerful voice for all the rockers out there who want something more than Nikelback, Daughtry or Lifeshouse. Man that felt good!!!

Top Tracks: This is So Good, In the Beginning, Tied to the Rails

Criticism:   None

Song Samples from Thankful @ BANDCAMP

Conclusion: I would imagine in time we will hear more from this band in the near future. No doubt Hey Sugar has carved a marketable niche for themselves thus far setting them up for marketable success down the road. But for now I can honestly say this is one artist that clearly gives you a musical snapshot that is highly original, unique and dare I say dangerous and chaotic in scope. What else can I say? Sex, Drugs and Rock n’ Roll is still alive and kicking.

MYSPACE: http://www.myspace.com/heysugarband

Michael Rand edited by Rory Richardson

[Rating: 4/5]

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