THE HAWTHORNE EFFECT TO RELEASE THEIR DEBUT

The Hawthorne Effect is the phenomenon by which knowing one is being observed affects one’s behavior. Every day we are watched by eyes in the sky, by computers and cell phones, by others around us, and by estranged parts hidden deep within, alternate identities within our very selves. This knowing is part of our reality and this reality is now.

NEW SONG “DRUNK MISTAKE” FROM THEIR FORTHCOMING ALBUM AWAKEFULSLEEP:
http://soundcloud.com/pavement-pr/the-hawthorne-effect-drunk

The Hawthorne Effect is also a four-piece rock band from Chicago. The name implies depth and the songs on their full-length debut, Awakefulsleep, reflect the name. Each song has been carefully crafted from beginning to end, not only rich with layers of meaning, but with layers of melody and musical sensibility. It’s where simplicity meets the source. What we know and don’t speak of; what we see and often forget. The songs are about the general and the specific, serving as projective tests that allow the listener to generate multiple meanings, while packaged neatly inside a well straightforward simple message as well.

http://www.thehawthorneeffectmusic.com

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