After 15 years of releasing records through both major and independent labels, Ben Kweller has announced the formation of his own label, The Noise Company. The Austin-based label will be home to all future Kweller releases, beginning with his infectious new album, Go Fly A Kite, set to hit stores February 7, 2012. The Noise Company has signed on with the Alternative Distribution Alliance (ADA) to distribute all of its releases.
Signed to Mercury Records when he was 15, and then ATO when he was 20, Kweller, now 30, is interested in being in a situation in which he has complete control. Kiko Velez, Head of A&R at The Noise Company says, “Ben has released successful records with a variety of inspiring partners and has gained a great deal of wisdom and experience.” Velez continues, “That experience combined with a large and loyal fanbase, puts him in an ideal position to take advantage of the unique landscape of today’s music industry.”

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