American Express unveiled today the launch of “Unstaged: An Original Series from American Express,” a new partnership with VEVO, the web’s leading premium music video and entertainment service, and YouTube, to live-stream five concerts over the course of the year. The news comes on the heels of American Express’ two previous live and digitally streamed performances this year with award-winning singer Alicia Keys, which included a surprise performance by superstar Jay-Z, and Brooklyn sensation, The National. Bringing both the in-concert and at-home viewing experiences to entirely new heights, “Unstaged: An Original Series from American Express,” will feature some of the music industry’s most breakthrough artists playing at landmark venues across the country, tap some of today’s most influential filmmakers to direct the live-streams, and use digital and social media to connect the online audience to the live shows in unexpected ways. Music sensations John Legend and The Roots will join the lineup later this year, with a complete list of artists set to be unveiled in the coming months.
As part of American Express’ ongoing efforts to create an unforgettable concert viewing experience for Cardmembers and music enthusiasts alike, the Series is scheduled to also feature a variety of surprise musical guest performances along the way. Officially beginning August 5, the Concert Series will kick-off with Arcade Fire live from Madison Square Garden in New York City. The performance will be live-streamed from the world’s most famous arena and will coincide with the band’s highly anticipated third album release, The Suburbs, on August 3.