Thrive Records, whose hit-driven Total series and ThriveMix series contributed to the company’s ranking as Billboard’s #1 U.S. independent dance label for the second year in a row in 2009, has signed an exclusive worldwide multi-year production and distribution (p&d) deal with Island Def Jam Music Group (IDJ), it was announced today by Steve Bartels, President & C.O.O., Island Def Jam Music Group.
Working with IDJ, Thrive will now be able to expand its worldwide reach, in both the compilation and artist development areas. Inaugurating the new association between Thrive and IDJ is the recent release of the next volume in one of the label’s best-selling multi-artist compilation series: TOTAL CLUB HITS 4 (mixed by the Black Eyed Peas’ DJ Poet Name Life), which debuted at #25 this week on the Billboard Top 200. This will be followed by THRIVEMIX PRESENTS: DANCE NATION (mixed by club icon DJ Skribble) which will be in stores and online on Feb 9. Both albums will benefit from massive marketing, promotion, sales, and merchandising campaigns across the traditional and new media and retail spectrums.
