Alternative rock band Weezer and Allstar Products Group, marketer and distributor of the Snuggie, America’s favorite “blanket with sleeves,” have joined forces to create the official Weezer Snuggie. It will be launched today and will bear the band’s trademark “Weezer” logo. This latest addition to the Snuggie collection will allow fans of the band to stay warm while keeping their hands free to rock out. And rock out they will; fans who purchase a Weezer Snuggie blanket will also receive a copy of the band’s brand-new album, Raditude, as a bonus gift.
The Weezer Snuggie will be available for $29.99 for purchase online. It arrives around the same day as the band’s latest album, Raditude. This new offering sees the band trying a brand-new approach, choosing to collaborate with a wide variety of musicians, songwriters and producers. The result of this collaborative effort is a collection of songs that amplifies Weezer’s musical trademarks- deep-digging pop hooks and raucous rock riffs- while at the same time breaking new ground for the band. Raditude features appearances by Lil’ Wayne, Jermaine Dupri and even a host of traditional Indian musicians.
