Top UK Online Betting Platforms

Looking for the finest places to bet online in the UK? We’ve got you covered! Here, we’re dishing out our select list of top-notch betting platforms that have impressed us and other reviewers. Jump into each bookie’s review to see what our experts and their users have to say about them.


With over 35 million customers globally, bet365 tops the charts. It’s no wonder bet365 is a favorite among the OLBG community. Our detailed site comparisons confirm it’s a heavyweight across various categories.


  • Champion of football betting site rankings
  • Top player for bet builder options
  • Leading the pack for best cash out features


Ranking consistently well in our site checks, BetVictor offers competitive odds in horse racing and football. Plus, mobile users give it two thumbs up, which is evident from our research on top betting apps where BetVictor steals the show.


  • Ace of Tennis betting sites
  • Strong horse racing odds contender
  • Best-rated for mobile betting experience


As the new kid on the online betting block, Kwiff is making waves with its fresh, innovative style. Expect the unexpected with bonuses, supercharged odds, and a loyalty program that’ll keep you coming back for more. If you’re itching for something different, Kwiff’s your go-to.

  • Refreshing promos and rewards
  • Hotspot for Casino action
  • User-friendly platform


Famous for its football offerings, Unibet shines with its great betting app and a wide selection of sports bets. Part of the Kindred Group, it’s a magnet for promos, particularly on horse racing.

Unibet’s really stepping up with their promos, especially for big horse racing events. I’m finding myself betting more with them. Their free bet club and extra places specials are just the cherry on top. If they keep this up, I might just ditch another bookie and stick with Unibet for my other sports wagers.


  • Top-notch esports options
  • Knockout boxing bets
  • Engaging live betting


While Parimatch might not be the biggest name out there, it’s been in the game for over 17 years. Thanks to backing from users at OLBG, it’s clear that despite the different branding, Parimatch offers the same quality as its cousin, BetVictor. It’s a star in esports and live betting, with customer service that stands out.


  • Stellar bet builder tool
  • Reliable odds for horse racing
  • Attractive free bet club


Fitzdares sets itself apart with a unique take on online betting, aiming to give a touch of luxury to all its customers. Whether you bet big or small, Fitzdares aims to make you feel valued, offering an online experience that feels a bit more personal. More bet sites on


  • Novel betting experience
  • Feel special with their service
  • Impressive horse racing bets