If you’re going to be creating some kind of marketing content for your business, one great way to have more interest in your product is to include music. But aside from having to worry about using the music legally and ensuring that it doesn’t give you any bad PR to deal with, you also need to concern yourself with the exact music clip that you’ll want to use.
To help you in making this decision, here are three tips for choosing music to use in marketing materials.
Know Your Audience
The first thing that you’ll want to think about when choosing the right songs to use in your marketing materials is the audience that you’re trying to connect with.
At this point, you should have some kind of personas that you’ve come up with for your customers or clients. With this information, you can figure out what kind of music might best resonate with them for the marketing pieces that you’re creating.
While marketing can definitely be used to draw people into your content, it can also be something that makes them want to click away if it isn’t done correctly. So to make sure you get the positive outcome that you’re wanting from your marketing materials, make sure you choose music that is going to land well with your target audience.
Evoke The Right Mood
Something else that you’ll need to consider when choosing music to play along with your marketing materials is the mood that you’re hoping to evoke.
If you’ve ever watched a scary movie without any sound, you know how important the audio is for evoking emotions of being scared or on edge when watching a video. So when you’re creating content that you want music attached to, you really need to think about the mood you want people to have when viewing this content and how music can help you to achieve this mood. Otherwise, you could wind up with content that falls flat.
Don’t Let Lyrics Get In The Way
Deciding whether to use music that has lyrics or not can be a tough choice. Especially if you have other audio in the content, like a voiceover, you don’t want the lyrics of a song to distract from the point that you’re trying to make. So before you decide on what music to include with your marketing materials, make sure you check to see that the lyrics don’t get in the way, as the point of including music with your content is to add to the materials, not take away from them.
If you have some marketing materials that you’re wanting to add some music to, consider using the tips mentioned above to ensure that you pick songs and sounds that add to your content and take it to the next level.