Online gambling has become a popular pastime for people around the world, and the market is constantly expanding. Three countries that have seen significant growth in this market are Germany, Austria, and Canada. In this article, we will compare the online gambling markets in these countries.
Germany has a population of over 83 million people, making it the largest market for online gambling in the European Union. However, online gambling is not fully legal in Germany, as each state has its own regulations. This has led to a fragmented market, with some states allowing online gambling, while others prohibit it.
Despite this, the German online gambling market is still growing. According to a report by H2 Gambling Capital, the German online gambling market is expected to be worth €3.3 billion by 2024. This growth is mainly driven by sports betting, which accounts for over half of the market.
Austria has a population of around 9 million people, making it a much smaller market compared to Germany. However, online gambling is fully legal in Austria, and the market has seen steady growth in recent years.
According to a report by ResearchAndMarkets, the Austrian online gambling market was worth €1.5 billion in 2020, and is expected to grow at a compound annual growth rate of 7.1% between 2021 and 2026. The report attributes this growth to the popularity of online sports betting and the increasing use of mobile devices.
Canada has a population of over 38 million people, and online gambling is legal in most provinces. However, each province has its own regulations and licensing requirements, leading to a fragmented market.
Despite this, the Canadian online gambling market is still significant, and is expected to grow in the coming years. According to a report by Zion Market Research, the Canadian online gambling market was worth CAD 31.3 billion in 2020, and is expected to grow at a compound annual growth rate of 10.2% between 2021 and 2028.
The report cites the increasing use of smartphones and tablets, along with the growing popularity of online sports betting, as key drivers of this growth.
Comparison
When comparing these three markets, it is clear that Germany has the largest population and the highest potential market size. However, its fragmented regulatory environment makes it challenging for online gambling companies to operate across the country.
Austria has a smaller population, but a fully legal and growing online gambling market. This makes it an attractive market for companies looking to expand their operations in Europe.
Canada has a large population and a significant online gambling market, but its fragmented regulatory environment makes it challenging for companies to operate across the country.
Overall, each country has its own strengths and challenges in the online gambling market. Companies looking to expand their operations in these markets will need to navigate the unique regulatory environments and tailor their offerings to the specific preferences of each country’s population.
