5 Types of Tour Merch Every Artist Should Sell

If you’re an up-and-coming musician, selling merch is a great way to make some extra money on the road. Not only that, but selling merch is also a great way to promote your brand and get your name out there. But what type of merch should you sell? Here are 5 ideas to get you started.


T-shirts are always a popular choice when it comes to tour merch. They’re relatively cheap to produce, and people love wearing them as a way to show their support for their favorite artists. T-shirts are an easy product to transport because they’re so lightweight. Plus, t-shirts are a great canvas for displaying your creative artwork. If you’re going to sell t-shirts, you should consider getting them produced at a screen printing shop so that your shirts look professional and high-quality.

Hoodies and Sweatshirts

Hoodies and sweatshirts are another great option for tour merch. They’re especially popular in the fall and winter months, when people are looking for ways to keep warm at shows. Hoodies and sweatshirts are also a great way to show off your sense of style, so make sure to choose designs that reflect your personal brand. A great way to raise awareness for your products is by wearing them yourself! Consider rocking some of your merch during your set, on live streams, etc.


Hats are a great way to keep the sun out of your eyes during outdoor shows or festivals. They’re also a popular choice for people who want to show their support for your music but don’t necessarily wear t-shirts or want to buy something more affordable. If you decide to sell hats, make sure to purchase hats with adjustable straps.

Stickers and Buttons

Stickers and buttons are small but mighty when it comes to tour merch. They’re cheap and easy to produce, which makes them perfect for selling on the road. Plus, they’re collectible, which means that people will be more likely to buy multiple items if they’re available. When it comes to stickers and buttons, less is more—so make sure that your designs are simple but effective.

CDs and Vinyl Records

If you’ve got music available for sale, then selling CDs or vinyl records is a no brainer. People love buying physical copies of their favorite albums, and they’ll appreciate having the option to purchase them from you directly. If you go this route, make sure that your packaging is high quality so that people will want to keep the CD or record as a collector’s item. Additionally, consider setting up a signing table. This will encourage sales so that people have something for you to sign.

Selling tour merch is a great way for up-and-coming musicians to make some extra money—but it’s not just about the money. Selling tour merch is also about promoting your brand and getting your name out there. When it comes to deciding what type of tour merch to sell, there are endless possibilities. But if you’re just getting started, here are 5 ideas to get you started: t-shirts, hoodies and sweatshirts, hats, stickers and buttons, and CDs or vinyl records.