How Businesses Invest and Make Money in the Metaverse

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The metaverse is the virtual world where people have started spending more and more time through avatars. You can meet new people in the metaverse, buy and sell goods, organize events, work, learn, and more.

Businesses and investors look at the metaverse as an opportunity to earn profits. Once you initiate a project on a Metaverse platform for enterprises, there’s no stopping you. Let’s see how big companies and beginner entrepreneurs can start businesses and make money in the Metaverse seizing the current and future opportunities!

1. Digital Real Estate Investments

In the metaverse, people can purchase real estate and leverage it as they would in real life. They populate the digital properties with interactive experiences such as 3D objects, games, events, etc. You can sell assets (such as NFT art creations) in the marketplaces. 

Entrepreneurs trying to diversify their portfolios into items with the potential to generate passive income have become more prevalent. Many people are considering the possibilities of metaverse real estate, including renting, selling, flipping, and hosting events.

However, people outside the big business umbrella also invest in Metaverse real estate. NFT real estate is accessible to everyone searching for a distinctive way to generate passive income, hold events, and sell goods because of the unusual purchase possibilities. The new generation of metaverse investors includes SMEs, corporations, gamers, investors, athletes, and regular people.

For example, a small business can organize a free-trade show in the Metaverse and charge sponsors for exposure to new audiences. Real estate investors can also explore emerging platforms in the Metaverse to invest their time and resources.

2. Events and Concerts

The events industry is poised to benefit from the Metaverse. Beyond enabling a global audience to experience events, this industry can benefit speakers, sponsors, and brands. It can also reduce travel costs since events are held in virtual locations and open to people worldwide.

Events in the Metaverse can be free or charge a fee, which is a great way to attract crowds and generate revenue. A recent example is the Warner Music Group’s partnership with the Metaverse platform Sandbox. Snoop Dogg has also recently purchased a block of land in the Metaverse to host events.

A virtual concert, art exhibition, or music festival in a virtual world can successfully promote artists, brands, or products. They can also help build a following for a company. This is especially true when it comes to online games. Fortnite, one of the most popular video games of the past decade, even hosted a virtual concert. Another popular way to generate revenue is through in-game assets or NFTs. In-game assets are one of the biggest opportunities for businesses in the Metaverse. Other popular games include Axie Infinity and The Sandbox, which allow players to make money while playing blockchain-based video games.

3. Virtual Advertising and Marketing

Virtual advertising is a type of marketing that uses products and services related to virtual reality and augmented reality. Companies use this strategy to promote their brands, products, and services in the real world. This type of advertising is known as mixed marketing. It allows companies to target specific groups of customers by using different media channels that cater to different demographics and interests.

Many companies are developing a presence in well-known VR environments. For instance, the game platform Roblox hosted the launch of Hyundai Motor Company’s Hyundai Mobility Adventure, a Metaverse experience. As a result, gamers’ avatars can interact with existing and future Hyundai products.

4. Virtual Education

The Metaverse allows users to attend free classes or pay for private tutoring via video conferencing. Some schools have even started offering courses online so students can study from anywhere in the world without having to travel long distances every day or take time off work just to attend classes at school campuses. 

With its anticipated capacity to allow real-time interactions in the virtual world and transmit real-time data, many believe that the future Metaverse could alter and enhance how educators present their teachings.

Businesses might also benefit from online training opportunities, as they can use the Metaverse to improve employee training in various sectors. 

Global instructors and students can collaborate on real-world problems in the Metaverse while leveraging a consistent stream of up-to-date data to direct the learning process.

5. Digital Services for Real-World Customers

Restaurants, shopping malls, artists, creators, and other sellers could profit immensely from the Metaverse. For instance, a restaurant might establish a presence so that people working, playing, or exploring there can quickly and simply order food pickup or delivery in the real world. Likewise, a restaurant may design a seamless Metaverse experience that allows customers to virtually enter the establishment and place orders while earning or redeeming loyalty points that the business tracks digitally. But, of course, the same can apply to any store that sells products in the real world. 

Bottom Line

The Metaverse is a new virtual world where companies can connect with consumers, share products and services, and make money. However, it is still in its early days. This is why choosing the Metaverse for your business is important. For example, a platform designed for retail may not be appropriate for a music festival. Before choosing a platform, experiment with different applications and think about how to generate revenue through it.