Although a rich digital environment is available, people continue to buy and read newspapers. The reason why the primary question arises, why are people reading or subscribing to a journal the most significant reason?
Our recent research has given us two essential answers. First, since individuals can carry the medium everywhere they go, and second since they state that the medium provides knowledge that they cannot obtain from other source information, we assume that it is significant as they often dedicate precious time to finding it. You can read online news at NEWSNOW Nigeria for latest updates.
The flexible element may be a surprising winner but, in addition to two other findings, it is convincing to consider that: 46 percent (more typically the younger and weak) of study audience informed that their everyday reading habits changed, and those who preferred the portability element tended to be younger, less well-educated, and less fortunate, too.
For us, this raises a simple question: if flexibility and usability are major aspects in newspaper reading, particularly among young readers motivated by a mobile and diverse lifestyle, what may the prospects for journals be for cordless, portable readers, or smart cell phones grow commonplace?
Other answers that made it clear were that newspapers carried better or more detailed information than elsewhere. However, elderly readers claimed that the readings of newspapers were a practice. A small fraction said they don’t enjoy reading a PC screen. It’s a feeling many have suggested the Web is never going to replace paper.
Interestingly, one-quarter of those interviewed cited the exclusivity of the information provided by journals as their reason to read or subscribe to them, given that our typical Web-enabled respondent was logging multiple times daily on the Web; it often stays online for about 45 minutes, and typically visited the journals’ website at least once.
When people are logged in every day, we asked why they don’t acquire the key information from the website and don’t completely use the dead-tree version of the newspaper?
The bridge data demonstrates that this puzzle has been influenced by age and frequency. Those aged 55 years and older probably thought that the newspaper had unique information, together with, shockingly, the people with the most regular access to the Internet (ten or more times daily). However, the latter portion was also the least likely to have been told that reading the newspaper was their habit.
Older customers of newspapers indicated they were looking for economic and business news and informational facts about the town and area. Those who have a high frequency of web access (10 times or more per day) tend to prefer the Web for all information. The fact that perhaps the respondents quote journal information exclusively suggests that the respondents are going to paper journals since some information or material cannot be obtained through the Web.
One indication is that just 4 percent of our readership have been told that they enjoy reading the journal because they appreciate the style of writing or reporting. This grade must be a big disappointment for an industry that lays much weight on journalistic prizes and prides itself on the quality of its publishing work, particularly compared to its electronic colleagues. Furthermore, the quality of its editorial work cannot be relied on in newspapers since it does not provide readers the same idea about the editorial quality of the newspaper.
It’s all local
But what unique information can individuals acquire from a newspaper but can’t go somewhere else? The major winner was local and community news of various housing types, job data, and utility data. A breakdown of the categories of responders in the training group has shown that they can’t acquire from a journal elsewhere:
- 57% mentioned neighborhood or regional news, substantially corresponding with quality;
- 36% of community or regional news related to age, shorter duration and lower frequency of Internet exposure,
- 32% referred to employment and work information substantially correlated with lower income and early years (particularly under 25).
- 29% of listed sports by local or community, according to age increases;
- Their reaction has been less common for people with greater Internet knowledge or access to the Internet and those who have a better education, 42% indicated obituaries that are highly linked to the sex (female) of the older age;
- 24% quoted news from school and teaching, positively related to gender (female) and age (under 25).
- The real estate information related to gender (female) and younger age groups was 22 percent reported.
Those themes have a similar piece: they provide news and helpful information about the local region, which, unlike professional sports news, is not generally available elsewhere but is freely available in several media. Critics of the news media business believe that this local field of content has been the most affected by the acquisition of major papers, the reduction of personnel, and the consolidation of news operations. This unique, valuable local content is vital to several local weekly newspapers’ success, free and paid for. Furthermore, it explains why a world of independent, specialized, and alternative newspaper services to ethnic communities and other audiences is increasing while large metropolitan daily newspapers are continuously decreasing.
Was not all that Exclusive?
While respondents were questioned what material they couldn’t find elsewhere in the newspaper, political news and comments received just 16% reply, showing that they sought alternative sources for this information or did not want it at all. Although younger women with income below $25,000 and lesser education were more likely to avoid reading political news and discussion, interviewees with a graduate degree and yearly income of more than $75,000 read such information and comments. Political and commentary have been a rocky rectory area for newspapers for a long time, but it looks today that readers either go elsewhere or don’t want it at all.
Our participants stated: “Family and parent relevant data; National business newspapers; health and fitness and environmental details; and individual development and insurance information; Science and computer/technology articles and professional sports information” (ascending order, all the individual digit replies) are not exclusive in newspapers.
The above topics are proper data segments wherein readers are not engaged in or have alternative (and probably even better) media sources, such as the Internet, as a key content area for most local and regional newspapers. Our studies, which support other industry studies, show that local news will be the leading newspaper in the future, as it is its only true feature. Although all kinds of news and information and sports are available from many websites and other media resources, not to mention classified and immobilized ads, currently no website can compare a newspaper’s detailed, local journalism capability – which readers want very clearly. At some point, web-based options to local tv news resources may exist, but when the financial sector has lost faith in web media, this is a very distant short-term prospect. Despite newspapers managing and retaining their grasp on the local news franchise when they work, they are significantly less secure of their revenue model, which is primarily dependent upon local advertising and classified advertising that can migrate on the Web.
