What are organic followers on Instagram?

When you are using Instagram for your business, you need a long follower list comprising both prospective leads and normal interested users. When one creates a business profile for marketing, the follower’s list is one of the most important statistics that will tell you about the popularity of your business and how well it is doing.

If you want to have organic followers, there are certain techniques and tips your business must follow. You can also get organic followers on Instagram from SimplyGram that is a professional marketing service provider with experience and expertise.

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In this article, we will shed light on what organic followers are and how to gain them for your business.

Who are organic followers for a business profile?

Like we have said earlier, organic followers are the actual human users who follow your Insta account, read your posts and Insta stories, participate in polls, and other promotional techniques. They are genuinely interested in your business, and some of them even buy your products and/or services. So, in a nutshell, you need to focus on user engagement if you want your list of human or organic followers to grow.

How to gain more organic followers for your business in easy ways?

To be very honest, gaining more organic followers is not easy as there is no short-cut involved. So, let’s see how you can get followers on Instagram instantly.

Know your target audience

To gain organic followers, first, you need to ascertain your target audience. Obviously, all Instagram users, or even half of them are not your target audience. So, why work to engage someone who is not interested. For instance, if you have a cosmetic brand, your posts and stories must be directed to fashion-conscious women. Likewise, if you have a mom-and-child business, your posts must reflect that. So, the first step is to know your target audience. Once you are clear about whom you need to target, you can focus your Instagram marketing activities around them.

Choose topics for Insta Posts carefully

Every business needs to keep the users engaged if they want to gain organic followers on Instagram or any other platform. And the best way to do so is by posting the content that would entice them. For example, if your business is catering to new moms or moms-to-be, then your posts and stories should be around maternity wear, fitness routine, diet, baby care and so on.

Consistency is the key

Another important way in which you can earn more organic followers is by being consistent on Instagram. According to statistics published on TheSmallBusinessBlog.net, Insta posts have a 0.85% engagement rate on average.

Hence, if you are not posting content your users would be interested in, you have missed the bus. Equally important is posting regularly without compromising the quality of the posts. Also, make sure you are posting at a time your users are most active on Instagram.

Use geotags on posts, Insta stories, and images

Most of us know about hashtags, but do you know that Insta posts, stories, images, and videos with geolocation tags have high engagement rates. Hence, if you want to increase user engagement and the organic follower list, you can use the geolocation tags on both the Insta stories and the normal wall posts. Here is what you need to do.

  • Ensure the location you mention in the tag is there on the map.
  • Do Geotag your IG Stories.
  • Learn what is trending by following hashtags and geotags.
  • Tag the place you mention in the caption.
  • Most importantly, make sure Location Services are enabled for autosuggestions.


Having organic followers has proven to be a boon for most businesses. However, one can see the results only when proper strategies are implemented like the ones we have discussed above.