Stock market trading platform Stake has created virtual stock prices for the world’s hottest music artists to highlight the theoretical market value of these stars. Using a number of different analysis metrics including; streaming data, awards won, Billboard Hot 100 entries, brand deals and social media following, Stake was able to attribute a theoretical stock price to each artist using a stock price algorithm – or ‘Algo-rhythm’. Canadian musician Drake topped the list with a ‘stock’ price of $226.62, with singer songwriter Taylor Swift and fellow Canadian Justin Bieber rounding out the top three.
After interrogating publicly available information and applying stock analysis, a financial trading platform has created the world’s first virtual ‘Music Index’, ranking 20 of the world’s biggest artists based on their theoretical stock price.
The index, created by Stake, ranks artists based on a stock market pricing algorithm not dissimilar to how listed companies like Apple, Amazon, Universal and Spotify are evaluated on global exchanges. The analysis metrics included; streaming data, awards won, Billboard Hot 100 entries, brand deals, and social media presence.
Drake topped the list with a ‘stock’ price of US$226.62, followed by Taylor Swift and Justin Bieber, with ‘stock’ prices of US$170.59 and US$169.01 respectively.
The top five artists, and their ‘stock’ prices, are as follows:
- Drake – $226.62
- Taylor Swift – $170.59
- Justin Bieber – $169.01
- Ariana Grande- $154.82
- Eminem – $145.49
The full index can be found here: https://hellostake.com/uk/stake-updates/music-index/
Announced as Spotify’s most streamed artist of the decade in 2019, Drake has solidified himself as one of the biggest artists in recording history. The Canadian rapper boasts the record for the most Billboard Hot 100 entries of all time with 228, as well as the record for the most top 10 singles in the history of the US charts, overtaking Madonna and The Beatles. With the imminent release of his sixth studio album ‘Certified Lover Boy’, and the recent release of ‘Scary Hours 2’, Drake’s ‘stock’ price may rise further.
Despite being one of the world’s best-selling recording artists and winning 433 awards in her extensive career, Beyonce enters the index at number six, with a stock price of $131.51, due to lower streaming numbers than her popstar peers. The R&B icon’s exclusive deal with her husband’s streaming platform Tidal may have impacted access to her music, with her most recent album Lemonade appearing on the world’s most used platform, Spotify, three years after it was released.
Stake is a commission free trading platform that gives investors access to over 4,000 US stocks and ETFS. It doesn’t charge any brokerage, custody or fees on trades and provides rich insight from finance pros so investors can fully seize the US market.
Andrew Dengate, Head of UK marketing at Stake, said,
“Increasingly the markets are visible in everyday life. Online deliveries, video conference calls and streaming binges have become daily staples, but when viewed through the eyes of the market they actually represent the huge potential and scope of the stock market. We wanted to apply this same logic to the music industry. The names on the list are obviously global stars but it’s digging into the data that we can really start to unpack their ‘value’ and where the opportunities might be.
“So while investing in the world’s biggest music stars may not be on the cards just yet, investing in the world’s biggest stock market is!”
