As the world becomes more and more digital, your website also becomes an increasingly important part of your business. It’s no longer just one of the ways someone can find you – it’s the way people will be judging whether or not they want to do business with you.
That’s why the amount of time, effort, and other resources you invest in web design can make the difference between growth and stagnation.
Let’s give you five reasons why investing in great web design today is better than investing in it tomorrow.
1. It Helps You Make the Right Impression
Your website can lend a favorable impression for two main reasons.
One, humans are very visual beings. If they like the look of something, chances are they will express additional interest and engage with the item at hand – in this case, your website. On the other hand, if they don’t really like it, or if they find it outright unpleasant, your chances of converting them are instantly reduced to ashes.
Two, your website provides that easy to access, available at any time calling card that visitors can browse at their leisure, and that will answer all their questions. It will tell them more about you, and if it’s designed appealingly, it will communicate your message effectively with your visitors.
And since you don’t ever get a second chance at making a favorable first impression, you want to strike just the right chord right from the start.
2. It Builds Trust
When your website is designed well, you’re presenting your brand as professional, trustworthy, and caring. It shows you are there to solve certain issues and to provide great value. Visitors are much less likely to convert on a website that seems outdated or that has clearly not invested any effort and funds in its design. A shoddily designed website can even make you come off as shady or spammy, which is the last thing you want.
A clean website design with seamless and intuitive navigation that is easy to get around and that is easy on the eyes, to say the least, will always work well. True, your color scheme or visual hierarchy may not agree with every single visitor, but the fact that you have invested in your online space will send all the right signals.
Think of it this way: would you rather work with someone who has come to a job interview neat and tidy or with someone who has clearly put zero effort into their appearance and seems scruffy at best?
3. It Helps Your SEO
On-page SEO can significantly benefit from web design that has been executed properly. And even though a lot of people will tell you off-page is much more important, it will be nothing but an uphill battle unless your on-page is up to scratch.
A few key web design features that will impact how high you can rank in search engines include:
- element hierarchy
- the code you use on the website
- how your visual elements load
- how much space they take up
Either way, it’s better to have them in place than not to.
4. It’s Good for Your Image
A lot of marketing is essentially about branding and how your audiences see you. It’s about what kinds of emotions and thoughts they associate with your brand. And in order to get your branding right, your online presence needs to be on point.
Web design will naturally have plenty of impact on your social media presence, which is also becoming more and more important in the digital space. If you’ve managed to execute it well, it will make marketing and advertising your brand easier.
5. Your Competitors Are Acing It
The simple truth we all need to face is that there are simply too many web design, digital marketing, and SEO agencies out there. This naturally means that there are millions of brands relying on their services to improve their websites, make them more appealing to their target audience, and boost their ranking.
If you miss out on this opportunity and choose to skip that all-important web design step for whatever reason, chances are you will be setting yourself up for a bit of a failure. If all of your competitors are already investing in it and you are among a minority that isn’t, you’ll never be quite able to compete.
Web design lies at the very core of every successful digital marketing strategy. As such, it needs a fair measure of your undivided attention, creativity, and resources. Don’t think of it as an expense, but rather as an investment that will help your company and your brand make it to the top.