As a musician, you’d probably rather be working on your next big hit than learning the ins and outs of online marketing. With that said, digital promotion is an essential part of getting your music out there to a larger audience. Here are the steps you need to take to improve your music’s digital marketing.
Make a Music Video
One of the best tools for promoting music online is a music video. By creating a music video to promote, you can snag new fans and give old ones something new to see. Sharing music videos online can also help you promote upcoming album releases, tour date or even merchandise sales.
Collaborate with Other Musicians
In the age of online music, one of the best ways to get your name out there is to work with another musician who already has a considerable following. Consider teaming up with another musician to perform a cover song or to do a new take on one of your original tracks. Partnering with a more well-known musician can help you attract fans from his or her audience and increase your exposure.
Look for Partners Across Platforms to Build an Internet Presence
When it comes to sharing promotional material from your shows or recording sessions, photo sharing sites. People will not only see your content but also be able to share it with their friends, potentially allowing you to pick up new listeners along the way. However, the goal ultimately is to spread across the internet. Siding with a digital marketing partner can help you utilize SEO tools to get your music everywhere.
Use Facebook Ads
One of the best ways to increase your overall exposure to fans is to use Facebook advertising. The social media giant’s ad targeting makes it possible to target specific age and interest demographics, allowing you to reach people who are likely to be interested in your music while making every dollar of your ad budget go as far as it can. By advertising on Facebook, you can promote your merchandise, sell tickets and even get pre-orders for your next album. Be sure to create compelling, visually interesting ads that will stand out to people as they scroll through their feeds.
These are just some of the ways that you can optimize your music’s digital marketing. If you follow these four basic ideas, you should be able to grow your audience and make your music more prominent.