300 Entertainment’s Bailey Bryan embodies her sensitive bad bitch-driven new track “play w/ me” through the release of its official music video today. Bryan created the sass-filled video during quarantine, pitching up a makeshift green-screen in her Nashville apartment and executing her own wardrobe and glam department as she personifies multiple egos fronting magazine covers, each complimenting the lyrics behind the ’90s inspired R&B beat. Co-written by Bryan and produced by Monsters & Strangerz (Rihanna, Selena Gomez), the song is already being praised as a “buoyant, confident kiss-off to a f–kboy who she simply does not have the time for” (Billboard) and fans can now watch the video for “play w/ me” here.
“It was my goal for this video to make caricatures out of the stereotypes put onto women in order to dismiss us and our feelings, to – in a humorous way – show just how ridiculous those boxes are. We can be anything and everything all at once, and our worth isn’t defined by the category we are sometimes put in,” Bryan says explaining the multiple personalities she portrays in the new video. “It was so awesome that even with the limitations during quarantine we were still able to get creative and put together this video exactly as it was supposed to be. Taking on the different characters was so fun and I hope people continue to embrace this song like they have so far.”