Hey Skope Mag – Introducing Ennieloud – release ambient urban-soul groove ‘In My Room’

“‘In My Room’ is not about a material space, it’s a song of freedom. It’s about a dimension where you can find the input to create art. It is about Wood Green – the place that has adopted us and where we have chosen to live and produce music.” EnnieLoud

A love song to the multiculturalism and many-faceted lives playing out in the North London neighbourhood in which the band are based, EnnieLoud’s ‘In My Room’ takes an appropriately diverse path to its beautiful realisation, blending Motown, trip-hop, psychedelia and clubland dynamics. The band purposely researched the stylings of legendary singers such as Aretha Franklin and Erykah Badu (check out Cassandra’s incredible vocal performance), the ambient grooves of electronic pioneers Portishead and Goldfrapp and the technical tricks and treats used by live DJs – drum and bass filters, synth arpeggiators, samples. To help forge this ambient pop gem, EnnielLoud employed producer Francesco Cataldo, and ‘In My Room’ was mixed to perfection in the USA by Grammy-nominated songwriter and engineer Beau Vallis (Kelly Rowland, Pharrell Williams, Lil Wayne, Snoop Dog).

“Dank neo-soul with an Erykah Badu flavour” Clash Mag