“By the Pool” was written by Ari B and produced by Ric Poulin at Bristol Studios in Boston, MA. The video, directed by Ray Kay (Justin Bieber, Lady Gaga, Beyonce, Britney Spears) and choreographed by Kenya Clay, captures the idea of surrounding yourself with the right people in your life. Shot on location in Malibu, the video is striking, with intricate dancing, fun, young, and fresh vibes at a pool party. It is apparent that not only can she sing, but Ari B’s dancing skills are unmatched by other female pop singers of her generation. Her astounding dedication to dance and storytelling make Ari B unique, and as she states, “I keep with the journey and support it with powerful dance movement”. She describes the set for her video as having “darker undertones, yet the party and energy in the dance come through”.