With her heavy duty pop songs that fizz with rock’n’roll energy and bare bones emotion, MY is here to drag pop into the moshpit and steal our hearts at the same time. The 24 year old Swedish singer and songwriter is, depending on your preference, akin to Paramore’s Hayley Williams as produced by Max Martin or My Chemical Romance fronted by Katy Perry, all coated with a layer of Swedish noir. Her debut track Invincible is available now on Relentless Records.
Co-written with Mike Duce of Lower Than Atlantis, Invincible was recorded in the UK last year and is a tale of strength and empowerment. MY explains; “I wrote Invincible with my friend Mike Duce, and the producer team Laconic. In the beginning the song was about being strong and independent, but it’s also about being with someone who empowers you. It could be a friend, a faith, or even an interest that makes you feel great. Main message: surround yourself with a love that makes you feel wonderful and epic.”