In this new era of music, artists have to do a lot more than just stand out, and bilingual Japanese-American rappers, Flow Zen and Kuga, are doing just that. The group hails from the west coast in the city of fog, San Francisco, and their music has embodied a Bay Area sound that features uniquely interesting and dynamic production. Their story begins quite humbly; the two rappers had been DJing together for several years when in 2007, in a hotel room in Osaka, Japan, they officially formed what would later become NjS, and the rest is history.
“The interesting thing is that the Japanese people prefer the lyrics to be in English even if they don’t understand it,” notes Kuga. “We’ve been making bilingual music for a long time, but recently we’ve been mostly just keeping our verses all in English.”