The American Music Awards (@TheAMAs) hosted by Pitbull on Sunday night drew 12.9 million broadcast viewers and was ranked by Nielsen SocialGuide as the most talked-about show on Twitter Sunday night with a night of spectacular performances, epic moments and surprises. A total of 10.2 Million people saw over 7.6 Million Tweets sent in the U.S. about the show. Those Tweets were authored by 1.5 Million people and generated a total of 304 Million impressions, with each person in the Twitter TV Audience seeing on average 30 Tweets about the awards show. With these numbers, the AMAs ranks as the #1 episode measured by Unique Audience and Frequency since the launch of the Nielsen Twitter TV Ratings on September 1, 2013.
The #AMAs hashtag was mentioned over 960,000 times on Twitter during the broadcast.