For a band to be successful, advertisement is of utmost importance. It is publicity that leads to more gigs, more fans, and more likes on Facebook. Unfortunately, not all musicians have the gift of marketing built into their DNA, and as a result, a great many artists and bands who have unparalleled talent, might not make it as far as those actively working for more publicity. Here are a few ideas for bands and musicians looking to expand their audience to start doing that very thing.
Technology is such a major tool today for advertisement because it is available to just about everyone. Setting up an Internet page on any social networking site for your music may not necessarily mean that the whole world will visit your page, but it certainly means that they have the ability to. Start by sharing and inviting your friends to follow your page. If you have quality stuff, your audience will certainly grow.
Free Downloads and Streaming
With a number of sites that are designed specifically for musician profiles, there is the option to upload music and allow online audiences to download and stream for free. As a beginning musician or band, it is important that people simply hear your music even if they are not necessarily paying you for it. Easy access to your music means a better likelihood of forming a fan base. If your audiences like what they hear, they will not only want more, but they will also tell their friends.
Posters and Handouts
Especially before a gig, it is important to advertise not only virtually, but physically as well. You can print posters and handouts with printing companies like EBA Printing Phoenix. Find an artistically inclined friend to design your posters well. People are more likely to read them if they are eye-catching in the first place. You can also print out posters and handouts to advertise your music. Offer to play shows and gigs, and provide contact information so that people looking for live music will know how to hire you.
Most importantly, good advertising begins with a strong personality. Talk about your music widely with anyone you come into contact with, but of course not in an obnoxious way. Make sure to approach people with tact and respect. If you convey your passion for music through conversation, people will be more likely interested in checking out what you have to offer.
Making a band work is all about advertising. Take the initiative and get the word out about your band. Soon you will have more fans than you might realize.